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Disney is creating a task force to explore artificial intelligence and reduce costs

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Disney is creating a task force to explore artificial intelligence and reduce costs

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Reuters was The first to report Disney plans to create an in-house taskforce to harness AI technology to cut costs and develop new products even as it battles labor unions trying to limit the technology’s use. Artificial intelligence is expected to touch every corner of the entertainment group, and insiders have given Reuters an exclusive look at its ambitions.

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Bob Iger, now serving his second term as CEO of Disney, made embracing technology one of his three priorities when he was first named CEO in 2005. AI may be seen as a tool to help control the high costs of film and television production, which require massive returns at the box office just to break even.. Artificial intelligence has become a powder keg in Hollywood, with writers and actors seeing it as a powder keg existential threat to jobs.

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Topics of interest: technology

He writes: Reuters better

Sectors: technology

Regions: Americas

countries: United State

Winning types: Speed

Story types: exclusive / scoop

media types: text

Customer effect: An important national story

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